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Talent

Marjory Houlbert, Soda Design

SODA design

A project by
Marjory Houlbert

Marjory Houlbert, Soda Design

Marjory Houlbert

Website
Instagram

Profession
Designer & Founder of SODA design
Project
Based in
Paris
Platform Member
Ars Longa
Works at

About the project

what : Organic, asymmetrical forms fluidly crafted in Paris. Patented solution & sustainable furniture design research studio.
why : show that ethical can be aesthetic and approachable
how : using a local sourcing, design and production system allowing people to access a more desirable and responsable design.
when : 2024
where : here, in Paris.

POSITIVE
Locally crafted furniture pieces, shaped by digital milling and assembled by hand with only mechanical constraints, composed of 100% reclaimed and reclaimable materials (excluding electrical components).

MODULAR
The fluid curves of the objects can seamlessly complement each other, offering a diversity of uses and allowing us to participate in the creation process. The ultimate goal is to introduce new forms that can transform a part of the object into different shapes and functions. For example, your lamp stand could morph into a wall sconce.

CERTIFIED INNOVATIVE
The brand and technical concept have been patented with the INPI. The collection has been labeled “Made in Paris.”

UNIQUELY ORGANIC
Each furniture series is offered in limited editions of 200 numbered pieces. The pieces originate from plastic bottles, particularly soda bottles. The SODA series returns to its source state under curves resembling soda droplets, constantly in motion yet remaining timeless.

SOUGHT AFTER
In parallel with the mass production of these pieces, the goal is to continue researching new forms, colors, object models, materials, always in line with the positive values and organic shapes of SODA.

I began my career with six years as an employee, initially working in the furniture industry and later joining a rapidly growing art gallery startup. In this role, I had the opportunity to build a network of international artists and manage teams of curators—an incredibly enriching experience.

After specializing in sustainable materials, particularly Le Pavé, I decided to launch my own brand of organic, asymmetrical, and ethical furniture—SODA design.

The challenge was set: I took on the task of designing and manufacturing the first prototypes myself to bring forth the inaugural SODA design collection since 2024.

Marjory Houlbert, Soda Design
Marjory Houlbert, Soda Design
Marjory Houlbert, Soda Design