Ashley Luypaers

Profession: Fashion Designer

Project: Peacocking

Based in: Maastricht

Platform Member: Pakhuis de Zwijger


A collection that uses augmented reality to add an extra layer to the pieces, enhancing the value of the clothes for the wearer.


Male-identity has been a topic of debate the last couple of years. ‘Peacocking’ is a personal translation of the societal changes that male normativity has undertaken. Using Augmented Reality, Ashley has created add on layers with the goal to increase the value and durability  of the clothes for the consumer.


Ashley luypaers

Ashley just graduated from Maastricht Academy of Fine Arts & Design.