Products are short lived. Market awareness is brief – and keeping a firm focus on what’s already known. The production and distribution of new products burden our planet. The design practice will have to define a new path.

50LtTA is a very personal take on the design market and a possible future for the practice of design. 50LtTA presents a business model based on open access to digital source files and a precise definition of production rights. You handle the digital production of the items you want – using a Fablab close by.