About the project
Oreika is a fully biodegradable baby rattle which carries the sounding seeds that can be planted once the toy is outgrown, providing nutrients for the soil and enabling a new tree to grow out of it. Made out of new bio material Nuxit®, using local organic waste source – walnut shells, Oreika aims to stimulate a child’s early development with its different surface materialities, providing a circular alternative to plastic-based industrial toys.
Oreika comes from the heritage of Slovenian autochthonous tree species and addresses problems of pollution and social exclusion, while offering an eco-friendly alternative to conventional industrial products and giving a local organic waste second life.
DID YOU KNOW THAT BABY PRODUCTS INDUSTRY IS THE MOST PLASTIC INTENSIVE INDUSTRY IN THE WORLD?
90% of baby products on the market are made of plastic, only 3,8% of that plastic is recycled and 80% of all baby products end up in a trash. We are introducing a collection of completely biodegradable children’s products made out of a newly developed Nuxit® biomaterial using local organic waste source – walnut shells.
Oreika is a baby rattle made of Nuxit® and carries seeds of autochthonous tree species. When a baby outgrows Oreika, we simply throw it away – plant it and allow new life to sprout out. Not only is Oreika with its archetypical presence educational but it also carries a message value for the time when a child is no longer a baby and his primary toy grows into a tree that will accompany him whole life. A lifetime gift that will grow together with your child!
