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Talent

Nina McNab

A project by
Nina McNab

Nina McNab

Website
Instagram

Profession
Transmedia Artist
Project
Based in
Austria
Platform Member
Happy Lab Vienna
Works at

About the project

L(eft)OVERS open data base of vectors, designed for lasercut productions enabling producers to use their material to its full, reduce leftover production and hence save ressources. L(eft)OVERS follows an inspirative approach raise perception of usage potential of small surfaces/interspaces and materials value.

McMESSI _ THE MESS Of THE MASS performative installation of neatly handmade McDonald´s jumpers staging the modern complex of values, needs and their necessity ranking, mass production and its conditions. With generous dashes of ketchup and mustard Nina McNab disguised as Ronald McDonald messed up one of her handmade McJumpers from an underrated garment to the holy realm of art. Inviting the audience to step in the creators position and splattering McNab wearing the white McMessiJumper herself.

JUST DO IT _ VERFALLE UND ANDERE LEBENSFORMEN room size, air-animated inflatable, a fungus in the shape of Nike hooks moving softly and steadily. A speculative, dystopic for the human kind but future as a fruitful ground for unhuman forms of life. A bronze coloured Nike the goddess of victory, standing on short cut grass questioning current and future´s criteria for ranking and meritocracy. The Cocons give hint of the invisible Verfalle, the dynamics of the current form of capitalism, being aware you hear them fluttering. A harmonic assemblage on competitive grounds.

About the creative talent

After multiple studies in the fields of Art and Design ranging from textile to interactive media in Italy, Hungary and Austria, Nina McNab is currently based in Vienna. Within her work a material based approach fuses with digital production technologies. Besides her artisitic practice she´s working the field of knowledge transfer in digital practice.

Creative talent’s approach

Although an affinity to plastics and fabrics is visible, Nina McNab´s approach is not strictly based on technique or material. Her approach is topic based and can be generally read as deconstructions of common concepts, present and emerging production and consumption culture. Being sensible towards societal status quo and change, Nina McNab is bothered by the topic of value and its future prospect which is clearly visible in her works on the level of content aswell as material, using plastic waste to human hair.