Danish Design Center (DDC) (DK), as Denmark’s national design center, it is DDC’s mission to promote the use of design in business and industry, to help professionalise the design industry and to document, promote and brand Danish design in Denmark and abroad. In other words, the DDC aims to ensure the best possible meeting between the supply and demand sides in the design field. The DDC’s key approach in this encounter is systematic experimentation with design-based value creation in companies.