Abrigo Studio

Naina Kaul

Denmark

Sustainable saddle heating for bicycles to promote cycling year-round.

How can cycling in winter be made better? Abrigo Studio offers a new, unique value proposition. Heated bicycle saddle covers, made from sustainable textiles and using a customer-centric, USB-driven electrical solution. This aims to disrupt the cycling industry, in the same way that car seat heating has done for the automotive industry.

Circular economy, recycled textiles, USB, danish design, sports tech, cycling gear, customer centric

Does your design take social and cultural challenges and human wellbeing into consideration?

Cycling has skyrocketed since COVID-19. As a new normal emerges, so too do transport forms that are greener, more efficient and fun. Wellbeing hinges on having a good time and being active. I aim to take cycling from seasonal to year round.

Does your design support sustainable production, embodying circular or regenerative design practices?

I employ circular design principles by utilising high-grade, recycled textiles.
In time, I hope to create an even more eco-friendly way of powering the product.

Does your design use principles of distribution and open source?

I am currently on a Distributed Design residency program here in Copenhagen, being hosted at UnderBroen. As part of this, I have entered the Wikifactory forum and hope to get more engaged as my project progresses!

Does your design promote awareness of responsible design and consumption?

I post about Abrigo Studio on my LinkedIn page, and have attracted quite a following. My last couple of posts exceeded 1500+ views. I am vociferous about my passion for sustainability and entrepreneurship.

abrigostudio.wordpress.com