New Blue

Useful information

Team members
Tim van der Loo Sandra Nielsen
Circular economy local production digital manufacturing regenerative design recycling circular fashion zero waste

Short Description

New Blue is a new way of manufacturing jeans. With finding novel pathways in circular economy.

Detailed Description

New Blue is a project about circular jeans garments created by A New Kind of Blue, a Berlin based material and fashion studio.

The project New Blue stems from a desire to rethink the notion of recycled materials and create a truly circular product lifecycle.
With the rise of fast fashion, denim has transitioned from durable workwear fabric into a staple of the contemporary wardrobe and we are left with vast streams of waste without the infrastructure to absorb them.

New Blue is offering a new way of manufacturing jeans. By finding novel pathways in circular economy, aesthetics and production processes, New Blue explores this with the case of discarded jeans. The aim of this project is to demonstrate that worn-out jeans can become part of new and continuous material flows, re-transforming into jeans again with the technology of forming recycled textile fleeces and digitally aided industrial embroidery to create recycled fashion items in circular material cycles.

Project Details

Does your design take social and cultural challenges and human wellbeing into consideration?

We aim for a jeans 2.0 that goes away from stereotype ideas of jeans. We want to develop unisex models that fit a broader spectrum of society and create a more queer mindset in fashion garments.

Next to that, with the use of digital aided embroidery we have the parameters to design made-to-measure garments for people with specific needs to get away from the standardized fashion sizing system.

Does your design support sustainable production, embodying circular or regenerative design practices?

Circular economy is the foundation of this project. A key element is changing the idea of waste and seeing it as a valuable resource. Wasted jeans becomes a source for renewable materials that keep circulating by using elements like zero waste, made by disassembly and mono material. At the end-of-life phase the jeans can be disintegrated into 100% cotton material. This again, can be transformed with the same system into New Blue jeans.

Does your design use principles of distribution and open source?

The foundation of New Blue lays in a local circular system. From wasted jeans to the reincarnation of jeans. The core elements is to use local resources and not waste any. In the future, when this system works, it could be embedded in global hubs as fashion (Especially waste jeans) is a global problem. The system could work with local waste and manufacturing.

Does your design promote awareness of responsible design and consumption?

We believe in a circular system that designs garments for longevity. We want to monitor the garments we create and keep them alive for as long as possible. With the use of repairing and second hand change, we educate and create value for the customer and the product’s lifespan.



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